Creative partners for brands with bite.

We Are Extra Dollop

We’re not an agency. We’re a creative partnership, hands-on, all-in, and working with clients we believe in. No bloated teams, no watered-down concepts. Just us, two senior creatives doing the thinking, designing and building, together.

You work directly with us, from idea to identity to everything that follows.  We listen, we ask big questions, we make brave creative choices and we build the kind of brand people want to be around.  We keep it clear, collaborative, and unpretentious.

We care deeply about a brand, the people behind it, and the ripple effect of doing it well. That’s what makes us the go-to for brands with bite.

If you want work that sticks, lands, and lasts — let's go.

What Can We Provide?

  • Brand audits + trend research

  • Moodboarding + creative planning

  • Naming + brand positioning

  • Concept building + brand feel

  • Storytelling + copywriting

  • Tone of voice + messaging

  • Logo design + visual identity systems

  • Icons, marks + design systems

  • Colour palettes + design guides

  • Custom illustration + artwork

  • Motion design + animation

  • Packaging, merch + advertising design

  • Digital assets for web + socials

  • Shopify + Squarespace website design

  • Brand launches + creative campaign direction

  • Secret stash of ready-to-go brand kits (coming soon)

And Who To?

  • Indie food + drink brands

  • Creative venues + cultural projects

  • Weird shops + product makers

  • Bold thinkers + true dreamers

  • People flipping the script on the usual

Who Are We?

We’re Fi and Ben O’Brien, a brand studio duo building brands that stand up and stand out, bland is not an option.  We’ve crafted cult favourite brands, launched new ventures, and put underdog brands into the spotlight across food, drink, culture, design, and independent retail.

Fi brings the strategy, voice and direction, the Special Sauce that gets to the heart of who you are and how you sound.  Ben’s the visual world-builder, turning stories into bold, joyful design that people actually remember.

Together, we’re Extra Dollop. Because whatever we’re working on, we bring more to the table; care, creativity, cultural relevance and flavour.

We’ve spent decades (yep, decades) in the game, working across branding, storytelling, illustration and creative direction.  We’ve seen trends come and go. What sticks? Brands with authenticity. Brands that feel alive. We don’t do fluff.. We do the work that makes people look twice, take notice, and come back for seconds.

Launching something new? Shaking off an old look? We’ll help you find your edge — and turn it into a cult-classic best seller.

Fi

Strategy, Story & Creative Direction

fiobrien.com

Ben

Illustration, Identity & Visual World-Building

ben-obrien.com

The Full Menu

Bring your appetite.

Ready to build something unforgettable? Whether you’re starting fresh, sharpening up, or going all-in on your next big move — we’ve got a package for you.

  • Need a kickstart, a gut check, or a fresh pair of eyes?

    Book a standalone brand strategy session with us. In one focused 90-minute session, we’ll help you:

    • Clarify your vision and voice

    • Untangle your brand positioning

    • Find your edge (or sharpen it)

    • Map your next creative steps

    Perfect for early-stage founders, brand refreshes, or anyone needing a creative reset before diving into design.

    Book a Starter Session!

  • Get your brand ready to move.
    For new ideas or fresh starts that need strong roots: story, style, and standout.

    • Brand audit session

    • Naming + brand positioning

    • Logo/wordmark design

    • Visual starter kit — palette, fonts, style guide

    • Tone of voice & messaging starter pack

    Perfect for: indie startups, side hustles, creative beginnings.

    → Ready to get started? Get in touch, let’s talk.

  • Build something people obsess over.
     For brands ready to find their people and get seen (properly).

    • Strategy & positioning workshop

    • Full visual identity system — logo, marks, visual themes

    • Brand story & tone of voice guide

    • Custom illustration or icon set

    • Launch content kit (social templates, promo asset)

    Perfect for: food + drink brands, creative venues, bold product launches.

    → Ready to get started? Get in touch, let’s talk.

  • Not just a launch. A legacy.
     For brands ready to take over their category - or create a whole new one!

    • Brand naming, positioning + full brand story

    • Tone of voice development + manifesto

    • Illustration-led identity system

    • Packaging, merch, campaign concepts

    • Website creative direction + build (Squarespace/Shopify)

    • Full launch plan support

    Perfect for: serious rebrands, challenger brands, cultural projects.

    → Ready to get started? Get in touch, let’s talk.

  • We’re building a secret stash of ready-to-go brands; full names, stories, and visual identities just waiting for the right founder to bring them to life.

    Each kit will include:

    • A brand name + concept

    • Visual identity and mockups

    • Brand story + tone of voice direction

    • Full buyout rights (yours forever)

    They’re not quite ready to serve yet - but they’re cooking.
    → Want a first look? Drop us a message.